Revenue Management as a Business Process
First and foremost, we consider hotel revenue management to be a distinct and highly structured business process.
Our unique methodology is designed to enable hotels to stay ahead of the fast-paced, evolving nature of hotel revenue management. Comprised of 6 key components, the process is specifically designed to follow a logical business cycle that, when repeated, facilitates a comprehensive application of hotel yield management concepts and principles in every aspect of revenue generation.
In today’s world of revenue management there is chronic disconnect between demand creation, demand capture and demand management, largely because of the manner in which consumer buying behavior is evolving and the extraordinary impact of the Internet. Without a fundamentally holistic approach to revenue management, hotels are unable to optimize demand. This is why at RevLogic Hospitality Consulting we pay equal attention to all segments of business and deploy a truly collaborative, synergistic approach to the relationship between marketing, sales and revenue management. This includes a carefully blended emphasis on the customer, the competition, the market, and the electronic playing field (including digital marketing and social media). Converging these disciplines is key. And it takes the skill sets of both a consultant and a trainer to do it well.